Contact:  Yvan Poulin - glutenfree.com 1-800-291-8386 x248

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Booming Gluten-Free Market Spurs Redesign of State-of-The-Art Website

www.glutenfree.com launches its new site with vastly improved customer focus.

Montreal (June 27, 2007) — www.glutenfree.com This month the internet’s leading gluten-free online superstore and #1 source for gluten-free consumers since 1995 launched a brand new interactive web site that is focused on and driven by customer needs.  The site, www.glutenfree.com , is designed in direct response to research into what the consumer really wants.

Packaged Facts reports reveal that the market for gluten-free foods and beverages in the US currently stands at almost $800M, and is due to reach around $1.7bn by 2010.

Demand for gluten-free products has surged in recent years on the back of an increased diagnosis of celiac disease. This is characterized by intolerance to gluten a protein found in wheat, rye and barley that contributes to the viscosity of baked products.

According to the latest figures, around three million Americans, a little less than 1 percent of the population, currently suffer from gluten intolerance, although estimates suggest that 97 percent of celiac sufferers remain undiagnosed and go untreated.

"At glutenfree.com, we have always taken customer care very seriously, talking and listening to our consumers and using their requests and opinions to improve our on-line presence," says glutenfree.com Division Manager, Yvan Poulin.  "Over the last few months, we have conducted a series of surveys and the results have driven the new design and content," he adds.

“Our customers want to be able to shop on-line, to see the products, search by allergens and find out who we are and how we work”, says Poulin. “We are a successful, growing and strongly reliable company offering a large variety of gluten-free and other dietary need products.”

glutenfree.com has over 650 gluten-free and other dietary need products and more are added every day. All the products are 100% gluten-free and are categorized under 14 top categories and 16 sub-categories. Each product has a description, weight, ingredients, nutrition facts panel and dietary group’s information. glutenfree.com makes it easy for their customers to filter out the products that don’t match their dietary needs. Free of ingredients supported are: gluten-free, dairy-free, egg-free, potato-free, casein-free, tree nut-free, fish-free, soy-free, corn-free, sulfite-free, peanut-free, shellfish-free, sesame-free, sugar-free and yeast-free. Other dietary requirements are: low fat, low sodium, vegetarian, organic and kosher.

This impressive website is very user-friendly and interactive, it gives customers detailed information about products, item availability, pricing which is offered by the case or at the item level, reordering based on shopping history, multiple shipping options including shipments to Canada and much more.

Another new feature added is a searchable information section packed with interesting tips and tricks, as well as general information about Celiac disease and other resources.

glutenfree.com is continually innovating and improving their products and services. The company has experienced phenomenal growth since it’s inception in 1995 and has a loyal customer base, a community for which it has added a new ‘gut-reactions’ section which features posting of information and the opportunity for customers to ask questions or send feedback.

Yvan Poulin added: “At glutenfree.com, we have always and will always listen to our customers and as a result, continue to refine our products and services to meet their needs now and in the future.”

For further information:
Yvan Poulin
Tel: 1-800-291-8386 x248
e-mail: ideas@glutenfree.com
www.glutenfree.com